New Mom: Public Enemy Number One – Elmo!
Let me be crystal clear about one thing. ELMO. I HATE him. New Girl doesn’t watch TV, expect for on a few occasion when she is sick. She’s never seen Sesame Street or Elmo’s World, or anything of the like. But three months ago we went to one birthday party that had an inflatable Elmo, and it was like crack for babies. She couldn’t stop staring and saying his name. Now she has noticed (as have I), all of a sudden, that Elmo is on her diapers, her band-aid from the doctor, her friend’s mother’s key chain. She even noticed the Elmo books that had been a gift at a baby shower and which I thought I had tossed aside. She wants me to read them to her every night.
Part of my problem is the simple fact that she has developed a completely unnatural attraction to something that has never done anything for her. He never spoke to her, did any tricks, or cuddled her in a time of need. Just standing there at a birthday party was enough to get her hooked. My other big problem is that this character created for supposedly non-commercial public television, which I had always believed was at least committed to the best interest of children and education, is the biggest commercial force there is. You have to actually go out of your way to buy diapers, band-aids, sippy cups, birthday decorations, and the like, WITHOUT Elmo on them. And the books are the antithesis of educational material. They are everything an early educator would warn you about, with no rhyme, no rhythm, no story, terrible illustrations — and they are, in fact, just an ad for more Sesame Street characters.
I know I could switch diaper brands, ask the pediatrician for plain bandages, and throw away the books, but New Girl, whose diaper’s have never leaked, who doesn’t cry when she gets her shots, and who loves the bus on page 6 of Elmo’s Guessing Game About Colors, hasn’t done anything wrong in loving the red fuzzy guy. So I ask, what’s a parent to do?

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